MIGROS

BRINGING SWISSNESS TO TMALL

Founded in 1925, Migros is a popular retail brand in Switzerland and throughout Europe, and is one of the 50 largest retailers in the world and Swtizerland 6th largest company. Known as Orange Garten in China, the company offers comprehensive products for individuals and families, including food, skin care, household cleaning products and much more.

ICBC

EXPANDING THE LEADERSHIP

ICBC is globally known as the largest retailing bank in the world. Its most profitable arms, ICBC Leasing is less known in China and was almost completely invisible as of 2015.

WINES OF CHILE

LOVING WINE LOVING CHILE

Wines of Chile is a non-profit organization representing Chilean wine producers with offices in Asia (Shanghai), the United States (New York), the United Kingdom (London), Brazil (Sao Paulo) and Canada (Toronto and Vancouver). The association, which has nearly 100 members and accounts for 90 percent of Chile's bottled wine exports, supports the wine industry primarily through representation and regulatory matters, and manages the promotion of Chilean wines in China and globally.

ETHER CAPITAL

EMPOWERING THE FUTURE

The initial brand identity of the fast developing venture capital and investment platform Ether Capital appeared suddenly inadequate and needed to convey better credibility now and into the future. After several days of interviewing from top leadership to high/mid-management, PLTFRM delivered a complete verbal/visual strategic solution, including a unique and bold looking Visual Identity, a compelling core belief supported by a branded training aimed at articulating Ether's culture.