Monthly Archives

July 2017

在中国,品牌是营销者的孩子 Why Brands Should Listen to Marketers in China

By | Branding, Digital Communication, Marketing Strategy

China is a complex market, where the attractive sales potential comes hand in hand with tremendous challenges for Western companies. Surprisingly, the industry is full of customers that – sometimes consciously – ignore all the cultural nuances, political issues, and business insights that come with an entry strategy.
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