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November 2017

Case Study: Wines of Chile “Couple Trip to Chile” Travel Journal

By | Digital Communication, Marketing Strategy

This month, PLTFRM has been working on the second stage of 2017 Wines of Chile campaign, “Couple Trip to Chile”. If you missed our previous article, let us refresh your mind: the campaign started in September on Weibo and Miaopai, where couples posted “snapchat-like” videos on Wines of Chile account, to win a trip to the wonderful country. The second stage sees our creative team, together with PLTFRM partnering video production company, Arma Video, and the winning couple – Edward and Claire – leaving China at the end of October, heading to the enchanted Chile. Let’s give a look at the travel journal of their amazing trip!

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