Monthly Archives

April 2018

Ultimate Guide to Wechat Public Accounts

By | Digital Communication, Insight, Marketing Strategy

The ‘opening rates’ for public accounts keep sliding down, despite the fact that combined, WeChat and its foreign version reached 1 billion monthly active users. Opening rate of less than 3% is reported in the industry,  and  PLTFRM data reveal that without  any promotion the opening rate of some some content doesn’t even reach 1%. Here, step by step PLTFRM analyzed what users do on WeChat and how to break through the average, increasing the exposure for public accounts. Read More


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