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June 2018

Rules and Habits of a Bilingual Copywriter

By | Branding, Creative Copywriting, Digital Communication, Insight, Marketing Strategy

In a world, where everybody seems to have an opinion about writing and think they can do a copywriter’s job better, the struggle is real. Bilingual copywriters, however, maybe try twice as much, as they constantly shift between languages, aiming to bring understanding between different cultures.

At PLTFRM we solve different branding tasks with words: from strategy and core belief, to website, social media content and digital campaigns. Today, we want to share with you some rules and habits that our bilingual copywriters follow, to write effectively in Chinese and English.

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