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Case Study: Wines of Chile “Couple Trip to Chile” Travel Journal

By | Digital Communication, Marketing Strategy

This month, PLTFRM has been working on the second stage of 2017 Wines of Chile campaign, “Couple Trip to Chile”. If you missed our previous article, let us refresh your mind: the campaign started in September on Weibo and Miaopai, where couples posted “snapchat-like” videos on Wines of Chile account, to win a trip to the wonderful country. The second stage sees our creative team, together with PLTFRM partnering video production company, Arma Video, and the winning couple – Edward and Claire – leaving China at the end of October, heading to the enchanted Chile. Let’s give a look at the travel journal of their amazing trip!

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If ofo and Mobike merged, this could be their logo

By | Creative Design
Technode may have started the whole ‘Mofo’ thing, joking about Mobike and Ofo merger in their April 1st article, but recently a new wave of merger information has flooded the Internet. PLTFRM’s creatives could not stand aside and put their energy into creating several designs of what Mobile and OfO logo could like after the merger.

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Business or pleasure? What makes a successful homestay brand

By | Branding, Creative Design, Marketing Strategy

Golden Week is approaching, and the popularity wave of homestay/B&Bs is once again in our focus. Let’s look at these homestays in Moganshan, the birthplace of the market in China, from the branding perspective. 

Over the past 5 years, along with emerging ‘boutique accommodation’ represented best by Moganshan’s Naked Stables, the tastes of Chinese millennial travelers has changed dramatically. The market is entering a new stage—when simply relying on location is not enough, branding comes in.

Competition in Moganshan intensifies and for homestay owners, it’s not a question of raising the number of guests anymore, it’s about survival during this new market shift. Homestays, that enjoy a certain level of brand awareness, go further creating chains. What should smaller players do to leave the market battlefield as winners?

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Rebranding In Five Questions

By | Branding

When you know it’s time for a rebranding move.

Rebranding happens constantly and does not only concern the company’s look and feel, but encompasses value 
proposition and core belief as well. Most of the time, as consumers, we don’t notice the change, unless it’s 
a serious makeover. It’s like having a new hair cut: everybody notices something’s different about your look, 
but because it suits you naturally, can’t really pin what has exactly changed.
Other times, rebranding represents a more substantial effort than, say, changing a logo or corporate font, 
perhaps aiming to shift the consumers’ perception or to show a company’s progression with an evolving market. 
Here are five questions you need to ask yourself before embarking on this journey.

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企业对企业(B2B)金融机构如何塑造品牌?| How to Brand B2B Financial Institutions

By | Branding, Creative Design, Digital Communication, Marketing Strategy


Commercial and investment banks, hedge funds, investment and insurance brokers— no matter their specialty, segment or expertise, all rely on their untarnished reputation of integrity. Without a decent reputation, trust, credibility, loyalty is gone and without it, the most basic financial exchange is impossible.

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中国奢侈品消费者年轻人在想什么?| Chinese Luxury Consumers Redefined

By | Branding, Digital Communication, Insight, Marketing Strategy


China luxury market keeps evolving fast. What do brands need to know to keep up with a new generation of consumers?

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阿迪达斯教如何建立品牌期望值 | Adidas Teaches How to Build Desirability

By | Branding, Marketing Strategy


At PLTFRM, we believe that Desirability, Credibility, and Resonance are the three pillars of an effective branding strategy. How can a brand be attractive to both potential partners and consumers, when millennials are becoming the new ‘driving force’ for businesses? Very often, desirability has a lot to do with the so called “Fear of Missing Out” (FOMO), the pervasive anxiety – quite popular among Millennials – of not being part of worthwhile experiences others are having.

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在中国,品牌是营销者的孩子 Why Brands Should Listen to Marketers in China

By | Branding, Digital Communication, Marketing Strategy

China is a complex market, where the attractive sales potential comes hand in hand with tremendous challenges for Western companies. Surprisingly, the industry is full of customers that – sometimes consciously – ignore all the cultural nuances, political issues, and business insights that come with an entry strategy.
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