When you know it’s time for a rebranding move.
Rebranding happens constantly and does not only concern the company’s look and feel, but encompasses value proposition and core belief as well. Most of the time, as consumers, we don’t notice the change, unless it’s a serious makeover. It’s like having a new hair cut: everybody notices something’s different about your look, but because it suits you naturally, can’t really pin what has exactly changed. Other times, rebranding represents a more substantial effort than, say, changing a logo or corporate font, perhaps aiming to shift the consumers’ perception or to show a company’s progression with an evolving market. Here are five questions you need to ask yourself before embarking on this journey.