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Creative Copywriting

Rules and Habits of a Bilingual Copywriter

By | Branding, Creative Copywriting, Digital Communication, Insight, Marketing Strategy

In a world, where everybody seems to have an opinion about writing and think they can do a copywriter’s job better, the struggle is real. Bilingual copywriters, however, maybe try twice as much, as they constantly shift between languages, aiming to bring understanding between different cultures.

At PLTFRM we solve different branding tasks with words: from strategy and core belief, to website, social media content and digital campaigns. Today, we want to share with you some rules and habits that our bilingual copywriters follow, to write effectively in Chinese and English.

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What you need to know about brand colors

By | Branding, Creative Copywriting, Creative Design, Digital Communication, Insight

The world’s most famous brands are generally known by their corporate colors too: just remember Hermes’ orange, Tiffany’s blue, McDonald’s yellow, or Starbucks’ green. These brands incorporate colors into their strategy, enhancing brand’s uniqueness and identity, which can help to communicate the brand’s message and core values more clearly.
How can a brand choose its own color? Here’s a crash course on brand colors from PLTFRM’s senior designers. Read More

If Weibo Closes, Where Will Brands Put Their Ads?

By | Branding, Creative Copywriting, Digital Communication, Insight, Marketing Strategy

Digital landscape in China is changing and navigating between different players to use different platforms’ strengths at the advantage of a brand is not an easy task. Despite media’s attacks on Weibo, it continues to add monthly active users at 25% rate every year. Today, PLTFRM shares with you why a new brand, establishing its social media presence in China from zero should start with Weibo. Read More

2018 Olympics Marketing. Why Not Everyone Can Do It

By | Branding, Creative Copywriting, Marketing Strategy

The Olympics serve as one of the most visible global marketing stages, but not every brand can use this promotion opportunity. If the company doesn’t splurge on sponsorship, the Rule 40, a bylaw in the Olympics Charter, prevents it from riding the Olympics hype train. As Adweek explained, it means for instance,  that a brand cannot as much as mention ‘Olympics’, or ‘Team USA’, and best not even to use “Pyeongchang” in social media and other marketing channels during the Games not to get into hot waters.

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Out of Their League? Leonardo DiCaprio’s Endorsement of Youxin

By | Branding, Creative Copywriting, Insight, Marketing Strategy

Leonardo DiCaprio’s career trajectory has taken a new twist, unexpected to the actor’s fans: he’s the new brand ambassador for the Chinese used car website Youxin. The campaign, featuring a non-speaking role of DiCaprio, rolled out at prime time—during Winter Olympics on China Central Television’s sports and movie channels, and now you see Leo’s face on the elevator ad-screens and billboards. PLTFRM creatives has given a look at this piece of news from a branding perspective.

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WOC Campaign: ‘Love Wine, Love Chile’ Mini-series

By | Branding, Creative Copywriting, Digital Communication, Marketing Strategy

Here are some updates about the second stage of our “Love Wine, Love Chile” campaign. A while ago we gave you a sneak-peak of the amazing journey, by posting the travel journal of our crew onsite. Now, we want to share the first 10 episodes finally available online. Other 2 yet to come! Keep up with Edward and Claire’s Chilean adventures!

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