Panda D’Oro Award is an annual ceremony that recognizes Italian companies contributing the most to the development and consolidation of economic bilateral relations between the two countries. This year, PLTFRM was pleased to attend, and also support the event.
In today’s diverse new world of growing consumer demands, what is better: having a better brand or having a better product? If you are just starting with branding, here’s our little cheat sheet to get you through the first meeting with designers and branding experts, when they will throw all sorts of unknown terms at you.
The world’s most famous brands are generally known by their corporate colors too: just remember Hermes’ orange, Tiffany’s blue, McDonald’s yellow, or Starbucks’ green. These brands incorporate colors into their strategy, enhancing brand’s uniqueness and identity, which can help to communicate the brand’s message and core values more clearly.
How can a brand choose its own color? Here’s a crash course on brand colors from PLTFRM’s senior designers. Read More
A number of reports, such as one conducted by Nielsen in 2015, have shown that sustainability became one of the priorities determining a purchase decision for global consumers.How strong is this sentiment in China? And how can a company working in one of the most polluting industries in the world boost its image?
Among Chinese cities, Shanghai is number one in terms of coffee culture, with number of coffee shops increasing each year. By the end of 2016, this number reached 5567 shops. Here’s how PLTFRM team rebranded BigSur new store, to stand out in such a fierce competition.
Golden Week is approaching, and the popularity wave of homestay/B&Bs is once again in our focus. Let’s look at these homestays in Moganshan, the birthplace of the market in China, from the branding perspective.
Over the past 5 years, along with emerging ‘boutique accommodation’ represented best by Moganshan’s Naked Stables, the tastes of Chinese millennial travelers has changed dramatically. The market is entering a new stage—when simply relying on location is not enough, branding comes in.
Competition in Moganshan intensifies and for homestay owners, it’s not a question of raising the number of guests anymore, it’s about survival during this new market shift. Homestays, that enjoy a certain level of brand awareness, go further creating chains. What should smaller players do to leave the market battlefield as winners?
Commercial and investment banks, hedge funds, investment and insurance brokers— no matter their specialty, segment or expertise, all rely on their untarnished reputation of integrity. Without a decent reputation, trust, credibility, loyalty is gone and without it, the most basic financial exchange is impossible.