Category

Creative Design

What you need to know about brand colors

By | Branding, Creative Copywriting, Creative Design, Digital Communication, Insight

The world’s most famous brands are generally known by their corporate colors too: just remember Hermes’ orange, Tiffany’s blue, McDonald’s yellow, or Starbucks’ green. These brands incorporate colors into their strategy, enhancing brand’s uniqueness and identity, which can help to communicate the brand’s message and core values more clearly.
How can a brand choose its own color? Here’s a crash course on brand colors from PLTFRM’s senior designers. Read More

If ofo and Mobike merged, this could be their logo

By | Creative Design
Technode may have started the whole ‘Mofo’ thing, joking about Mobike and Ofo merger in their April 1st article, but recently a new wave of merger information has flooded the Internet. PLTFRM’s creatives could not stand aside and put their energy into creating several designs of what Mobile and OfO logo could like after the merger.

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Business or pleasure? What makes a successful homestay brand

By | Branding, Creative Design, Marketing Strategy

Golden Week is approaching, and the popularity wave of homestay/B&Bs is once again in our focus. Let’s look at these homestays in Moganshan, the birthplace of the market in China, from the branding perspective. 

Over the past 5 years, along with emerging ‘boutique accommodation’ represented best by Moganshan’s Naked Stables, the tastes of Chinese millennial travelers has changed dramatically. The market is entering a new stage—when simply relying on location is not enough, branding comes in.

Competition in Moganshan intensifies and for homestay owners, it’s not a question of raising the number of guests anymore, it’s about survival during this new market shift. Homestays, that enjoy a certain level of brand awareness, go further creating chains. What should smaller players do to leave the market battlefield as winners?

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企业对企业(B2B)金融机构如何塑造品牌?| How to Brand B2B Financial Institutions

By | Branding, Creative Design, Digital Communication, Marketing Strategy

对于传统金融机构如商业和投资银行、基金公司以及保险公司来说,每一项金融交易都建立在品牌良好声誉和可信度的基础上。没有一个人或者企业会冒险把自己的投资交给一个他不信任的机构去管理。具有良好声誉的品牌代表的是更强的抗风险能力和更安全的资金保护。

Commercial and investment banks, hedge funds, investment and insurance brokers— no matter their specialty, segment or expertise, all rely on their untarnished reputation of integrity. Without a decent reputation, trust, credibility, loyalty is gone and without it, the most basic financial exchange is impossible.

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