Digital Communication

Branding Tips to Strive in Chinese E-commerce Environment

By | Branding, Digital Communication, Insight, Marketing Strategy | No Comments

Retail is the essence of e-commerce

In the concept of new retail, it’s all about efficiency and lowering the cost of attracting new users is one of the key requirements of e-commerce platforms. Over the past 10 years, the arrival of “smart internet era’ and “Internet 3.0” gave plenty of possibilities for e-commerce sector to boom, and new platforms like Chinese brands 3songshu, Suncha, Chahua and others to operate successfully. Nevertheless, Taobao remains the leading e-commerce Platform in terms of overall traffic and sales, so we take it for the analysis in this article.

Read More

Is Your Brand Late for Douyin Marketing Yet?

By | Branding, Digital Communication, Insight, Marketing Strategy | No Comments

You don’t need to follow closely what’s happening in the Chinese digital space to know one of the hottest topics—Douyin. Daily active users breaking 150 million, monthly active users reaching over 300 million, collaboration with Taobao, campaigns by big brands like BMW—the app has been all over the news lately. PLTFRM analyzed what are the next opportunities in Douyin marketing and how brands can use the app for promotion.

Read More

Rules and Habits of a Bilingual Copywriter

By | Branding, Creative Copywriting, Digital Communication, Insight, Marketing Strategy

In a world, where everybody seems to have an opinion about writing and think they can do a copywriter’s job better, the struggle is real. Bilingual copywriters, however, maybe try twice as much, as they constantly shift between languages, aiming to bring understanding between different cultures.

At PLTFRM we solve different branding tasks with words: from strategy and core belief, to website, social media content and digital campaigns. Today, we want to share with you some rules and habits that our bilingual copywriters follow, to write effectively in Chinese and English.

Read More

What you need to know about brand colors

By | Branding, Creative Copywriting, Creative Design, Digital Communication, Insight

The world’s most famous brands are generally known by their corporate colors too: just remember Hermes’ orange, Tiffany’s blue, McDonald’s yellow, or Starbucks’ green. These brands incorporate colors into their strategy, enhancing brand’s uniqueness and identity, which can help to communicate the brand’s message and core values more clearly.
How can a brand choose its own color? Here’s a crash course on brand colors from PLTFRM’s senior designers. Read More

Ultimate Guide to Wechat Public Accounts

By | Digital Communication, Insight, Marketing Strategy

The ‘opening rates’ for public accounts keep sliding down, despite the fact that combined, WeChat and its foreign version reached 1 billion monthly active users. Opening rate of less than 3% is reported in the industry,  and  PLTFRM data reveal that without  any promotion the opening rate of some some content doesn’t even reach 1%. Here, step by step PLTFRM analyzed what users do on WeChat and how to break through the average, increasing the exposure for public accounts. Read More

If Weibo Closes, Where Will Brands Put Their Ads?

By | Branding, Creative Copywriting, Digital Communication, Insight, Marketing Strategy

Digital landscape in China is changing and navigating between different players to use different platforms’ strengths at the advantage of a brand is not an easy task. Despite media’s attacks on Weibo, it continues to add monthly active users at 25% rate every year. Today, PLTFRM shares with you why a new brand, establishing its social media presence in China from zero should start with Weibo. Read More

Beyond Amazon Go: what are the supermarkets of the future

By | Branding, Digital Communication, Marketing Strategy

Amazon Go and Alibaba stores On January 22,  the long-awaited Amazon Go store finally opened in Seattle, making a grocery shopping revolution: no lines, no cashiers, just walk-out technology all sounds like the future has already arrived. To shop, you’ll need to scan a QR code from the Amazon Go app entering the store, and after that the app will do the work fo you. Once you pick something up, it’s automatically added to your virtual Amazon shopping cart and removed from it, if you change your mind. Thanks to ‘just walk out technology’, the store will automatically charge your Amazon account, once you’ve finished shopping and leave Amazon Go.

Read More

WOC Campaign: ‘Love Wine, Love Chile’ Mini-series

By | Branding, Creative Copywriting, Digital Communication, Marketing Strategy

Here are some updates about the second stage of our “Love Wine, Love Chile” campaign. A while ago we gave you a sneak-peak of the amazing journey, by posting the travel journal of our crew onsite. Now, we want to share the first 10 episodes finally available online. Other 2 yet to come! Keep up with Edward and Claire’s Chilean adventures!

Read More

Case Study: Wines of Chile “Couple Trip to Chile” Travel Journal

By | Digital Communication, Marketing Strategy

This month, PLTFRM has been working on the second stage of 2017 Wines of Chile campaign, “Couple Trip to Chile”. If you missed our previous article, let us refresh your mind: the campaign started in September on Weibo and Miaopai, where couples posted “snapchat-like” videos on Wines of Chile account, to win a trip to the wonderful country. The second stage sees our creative team, together with PLTFRM partnering video production company, Arma Video, and the winning couple – Edward and Claire – leaving China at the end of October, heading to the enchanted Chile. Let’s give a look at the travel journal of their amazing trip!

Read More

企业对企业(B2B)金融机构如何塑造品牌?| How to Brand B2B Financial Institutions

By | Branding, Creative Design, Digital Communication, Marketing Strategy


Commercial and investment banks, hedge funds, investment and insurance brokers— no matter their specialty, segment or expertise, all rely on their untarnished reputation of integrity. Without a decent reputation, trust, credibility, loyalty is gone and without it, the most basic financial exchange is impossible.

Read More

中国奢侈品消费者年轻人在想什么?| Chinese Luxury Consumers Redefined

By | Branding, Digital Communication, Insight, Marketing Strategy


China luxury market keeps evolving fast. What do brands need to know to keep up with a new generation of consumers?

Read More

在中国,品牌是营销者的孩子 Why Brands Should Listen to Marketers in China

By | Branding, Digital Communication, Marketing Strategy

China is a complex market, where the attractive sales potential comes hand in hand with tremendous challenges for Western companies. Surprisingly, the industry is full of customers that – sometimes consciously – ignore all the cultural nuances, political issues, and business insights that come with an entry strategy.
Read More


Want to know more? Meet our Creatives? Challenge us with your ideas? Issues? Opportunities? Work with us? Partner with us?
想得到更多的资讯吗? 想见到我们的创意团队吗? 用你的想法、问题或机会挑战我们吗? 与我们合作? 成为我们的合作伙伴?

EMAIL US | 发送邮件