Retail is the essence of e-commerce
In the concept of new retail, it’s all about efficiency and lowering the cost of attracting new users is one of the key requirements of e-commerce platforms. Over the past 10 years, the arrival of “smart internet era’ and “Internet 3.0” gave plenty of possibilities for e-commerce sector to boom, and new platforms like Chinese brands 3songshu, Suncha, Chahua and others to operate successfully. Nevertheless, Taobao remains the leading e-commerce Platform in terms of overall traffic and sales, so we take it for the analysis in this article.
You don’t need to follow closely what’s happening in the Chinese digital space to know one of the hottest topics—Douyin. Daily active users breaking 150 million, monthly active users reaching over 300 million, collaboration with Taobao, campaigns by big brands like BMW—the app has been all over the news lately. PLTFRM analyzed what are the next opportunities in Douyin marketing and how brands can use the app for promotion.
In a world, where everybody seems to have an opinion about writing and think they can do a copywriter’s job better, the struggle is real. Bilingual copywriters, however, maybe try twice as much, as they constantly shift between languages, aiming to bring understanding between different cultures.
At PLTFRM we solve different branding tasks with words: from strategy and core belief, to website, social media content and digital campaigns. Today, we want to share with you some rules and habits that our bilingual copywriters follow, to write effectively in Chinese and English.
Panda D’Oro Award is an annual ceremony that recognizes Italian companies contributing the most to the development and consolidation of economic bilateral relations between the two countries. This year, PLTFRM was pleased to attend, and also support the event.
In today’s diverse new world of growing consumer demands, what is better: having a better brand or having a better product? If you are just starting with branding, here’s our little cheat sheet to get you through the first meeting with designers and branding experts, when they will throw all sorts of unknown terms at you.
What else can you do on WeChat public account to establish good relations with your customers, except publishing content, campaigns, and sales? Starting with WeChat’s three stages of development, PLTFRM analyzed for you what brands can do in ‘WeChat 3.0 era” and why WeChat is becoming the ultimate app to install.
The world’s most famous brands are generally known by their corporate colors too: just remember Hermes’ orange, Tiffany’s blue, McDonald’s yellow, or Starbucks’ green. These brands incorporate colors into their strategy, enhancing brand’s uniqueness and identity, which can help to communicate the brand’s message and core values more clearly.
How can a brand choose its own color? Here’s a crash course on brand colors from PLTFRM’s senior designers. Read More
The ‘opening rates’ for public accounts keep sliding down, despite the fact that combined, WeChat and its foreign version reached 1 billion monthly active users. Opening rate of less than 3% is reported in the industry, and PLTFRM data reveal that without any promotion the opening rate of some some content doesn’t even reach 1%. Here, step by step PLTFRM analyzed what users do on WeChat and how to break through the average, increasing the exposure for public accounts. Read More
Digital landscape in China is changing and navigating between different players to use different platforms’ strengths at the advantage of a brand is not an easy task. Despite media’s attacks on Weibo, it continues to add monthly active users at 25% rate every year. Today, PLTFRM shares with you why a new brand, establishing its social media presence in China from zero should start with Weibo. Read More
Leonardo DiCaprio’s career trajectory has taken a new twist, unexpected to the actor’s fans: he’s the new brand ambassador for the Chinese used car website Youxin. The campaign, featuring a non-speaking role of DiCaprio, rolled out at prime time—during Winter Olympics on China Central Television’s sports and movie channels, and now you see Leo’s face on the elevator ad-screens and billboards. PLTFRM creatives has given a look at this piece of news from a branding perspective.
Among Chinese cities, Shanghai is number one in terms of coffee culture, with number of coffee shops increasing each year. By the end of 2016, this number reached 5567 shops. Here’s how PLTFRM team rebranded BigSur new store, to stand out in such a fierce competition.
PLTFRM Digital Team explored the current content distribution trends on different Chinese platforms, such as Wechat, Weibo, Toutiao and Baidu.
China luxury market keeps evolving fast. What do brands need to know to keep up with a new generation of consumers?
“If you want your start-up to survive in this world today, you can’t be a one-man army; therefore, it is crucial for you and your business to find a suitable partner.”