怎样找到“情投意合”的合伙人? How to Find the Best Business Partner

“ 在今天的这个时代创业,单打独斗肯定是不行的了,但是如何寻找合伙人,对创业来说是一个至关重要的问题。”
“If you want your start-up to survive in this world today, you can’t be a one-man army; therefore, it is crucial for you and your business to find a suitable partner.”



六月十号下午在PLTFRM的底楼小花园中,PLTFRM有幸和希鸥网合作举办了主题为“怎样找到‘情投意合’的合伙人”的分享会。活动邀请了各行业专家、有优秀创业和投融资经验的CEO、投资人参与活动,分享经验。
On June 10th, the branding consulting firm PLTFRM and the start up media platform Xiouhui.com held the meet-up event “How to find the best business partner”, at PLTFRM Ground Floor Garden. Many industry experts, experienced CEOs and investors were invited to share their experiences.

席间,包括HiCTO合伙人何萱和PLTFRM的创始人钱德军在内的来宾分享了对寻找“最合适”合伙人的一些想法。我们在这里也和大家分享一下吧。
During the event some of the guests, including HiCTO’s partner He Xuan and PLTFRM’s co-founder Qian Dejun, shared their opinions on looking for business partners you can work hand in glove with. We’d like to share some of their precious suggestions with our readers here.

 

遇到价值观不同的合伙人,应早期立即退出

Quit soon if your values don’t match

 

我们合作合的是什么?是人品,格局,价值观。我们与合伙人的关系,在某种程度上实际上超过了我们和配偶的关系。
Why do we start a business with a partner in thefirst place? The decision is usually driven by our moral believes, our point-of-views and our values. The relationship we have with our businesspartner to some extent exceeds the relationship with our spouse. 

每天在一起工作,特别是我们这种创业型公司,早出晚归天天都是与合伙人呆在一起的。当在格局,价值观,人品都相互认可的情况下,项目本身并不是很重要,因为市场在变,项目也可能会变的。
We work together for long hours every day, especially in start-ups. If the partners’ opinions and values don’t match, the project itself becomes relatively pointless. Finding the right partner means that even if the market constantly evolves, and the project may undergo adjustments too, yet you will always have someone reliable to work with. 

我得到的经验是如果遇到价值观不同的合伙人,必须尽早以“退出”的方式解决!因为价值观是作为合伙人合作的基础。
From my personal experience, if you have met someone who doesn’t share your same values, I suggest that you put an end to the project as soon as possible. Core values are the basis for all partnerships.

 

要想在合作上走的更远,股权、利益、退出设置非常重要

If you want to succeed in the long run, it is crucial to plan share allocation beforehand

 

合伙人翻脸的极端案例比较多,要想在合作上走的更远,股权设置、利益设置、甚至退出机制都非常重要,也是保证“情投意合”的基础。
When talking about partnership, there is no lack of stories about ‘once friends’ becoming ‘enemies’ because of the distributionof benefits. Therefore, it is crucial to plan for stock options, ownership allocation and quitting system at an early stage. These are the bases for a long-term partnership.

轰动一时的北京西少爷经过股权撕逼大战后,其公司CEO孟兵总结道:企业最容易忽略也是最容易犯错误的地方就是,企业创立时一定要做好股权设计。一定要写明这个股份怎么退出?哪怕你今天开好了公司,明天就退出,退出时是什么价格退出? 都得写的清清楚楚!
According to Meng Bing, CEO of Xishaoye, after the stock right agreement, it is substantial to establish the shared allocation at the set-up point of a business. However, many businesses here neglect it. What will your share be if you pull out tomorrow? What is the withdrawal price? It is important to put all these key points into writing.

这个设置关乎能否走远。明确了一些东西,就会少一些分歧。否则等你做大了,各种麻烦事情也就来了。这就需要一个健全的股权机制,在问题发生时,从根源上化解问题,按照之前的协定来。
This early set-up will make clear whether or not you and your partner can co-work in thelong run. With more clarity come fewer disputes. Otherwise, as your business gets bigger, you will have to deal with many headaches. The point of an allocation plan is to create a defined protocol everyone can follow.

 

遇到不错的合伙人,得像婚姻那样用心经营关系

When you meet a good partner, cultivate the relation as if in a marriage

 

找到情投意合的合伙人后,还需要好好用心经营两个人的关系,略像婚姻吧。好的关系就要真诚相对,可以为对方牺牲一些胸襟,在遇到困难时给予帮助。
It is not enough to just find a suitable partner, you still need to manage and cultivate the relationship as if in a marriage. Be true to your partner, make some compromises, and help each other when you face adversities.

这个困难是指在某一些时刻合伙人不能履行一些责任时的理解,甚至一些你认为极不合情理的状况时,你需要冷静地处理,有方法的、慢慢地去沟通。去说服而不是直接发生冲突,相信大家会相互支持与理解,前提当然是合伙人有一定的格局观!
Even when your partner fails to fulfill certain responsibilities, you need to keep your emotion to yourself and find a way to communicate with them. Instead of generating conflicts, choose to be supportive. As a partner, you must have abig heart.

5年前与之前项目的一个合伙人,我们开始了另一个项目的合作,也就是现在的PLTFRM品牌咨询设计管理公司。经历几年的发展,业务逐年增加,行业影响力也逐年递增。公司发展当然有一些分歧,但相互沟通特别顺畅,也容易达成共识,任何时候基本上都是互相支持。
Qian Dejun shared his own experience: “5 years ago, we started PLTFRM, a creative agency focusing on creating good brands. In the past few years, we have overcome many difficulties to achieve our current influence in the industry. I have to admit that we don’t always agree with each other within the team, though my partner and I always find ways to communicate and support each other, staying true to our values”.

如徐小平在一篇文章所说,“在创业路上还应该收获合作伙伴、知己朋友、兄弟情谊。这是跟金钱与成功同等重要的东西。你的生命会因此感到更加充实,更加骄傲”。
To quote the renowned investor Xu Xiaoping, “On the way of entrepreneurship, there is more than just financial success. Partners, friends and the relationships you built together, they are allvaluable assets you have. They make your life what you are proud of living for”.

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