Organized by China Trademark Association and CENTV, the contest aims not only to further promote the role of trademark design, but also supports the government’s goals to advocate cultural innovation, enhancing intellectual property creation, protection and usage, as well as elevating nationwide logo design standards.
This competition received nearly 2,000 entries from more than 20 provinces in China. After the preliminary and final review, PLTFRM won the logo design innovation award.
The competition requires redesigning a logo for companies, designated by the organizer, and PLTFRM redesigned Chateau Lion logo.
Here’s PLTFRM’s logo redesign for Chateau Lion.
The new logo, simplifies and systematizes the winery’s unique architecture, making it more modern and widely applicable in various occasions. The concise and clear brand recognition will clearly project the overall image of the winery to consumers, and at the same time convey the concept of “home is the castle” of the winery to the greatest extent.
People rely on the senses (sight, hearing, smell, taste, touch) to identify things, and brand logo is the most external, direct, and most powerful part of communication and appeal. It makes the brand image show a sense of exclusivity, and at the same time allows consumers to deepen their trust in the enterprise, which makes it a strong brand asset for the sustainability of the enterprise.
As a brand design and management company, at PLTFRM team we leverage our rich experience in these aspects, and we rely on profound expertise in quantitative and qualitative research methods to provide our customers with innovative branding solutions.
PLTFRM, co-create powerful ideas!