Big Sur is a local independent coffee shop in Shanghai. The store name come from the western region of the United States. With the expansion and completion of the new store, owners wanted to upgrade the brand, to align with a more trendy sophisticated young people tastes and hobbies demonstrating creativity.
PLTFRM retains the original logo of the Grizzly, modified the brand font and colors, to balance original brand elements with a new more modern simplicity. Fluorescent colors gives the brand a distinctive urban look.