A kitchen storage maker from Hanzhou, Eacha, was looking to refresh their brand and bring distinction to better differentiate in the over-crowded digital retail environment of Taobao.
A well articulated value proposition encapsulated by the slogan “Enlarge Life”gave the basic framework of the following execution.
A more mature logotype was developed in coordination with a graphic support system easily implementable online.
E-commerce KV design
Photographes of products are a major part of the buying decision on taobao. We style guided all shots based on the value proposition and the manufacturing materials used by Eacha.