The fashion industry is the 2nd most polluting industry in the world. In 2010, XinTianYuan, a textile company delivering Polyviscose fabrics to all major global fashion brands, changed their technology called “top Dye”, to reduce their water use and waste by nearly 80%. This courageous and successful move, helped XinTianYuan shift the companies’ culture to focus on sustainability in everything they do.
XinTianYuan requested PLTFRM to articulate their core belief:
“By Improving Ourselves, Today, We Improve All Our Tomorrows” aligned with their value proposition “Million Miles color consistency” slogan “Tomorrow’s textiles” along with a highly systematic and functional Visual Identity.
XinTianYuan is now the leader of China’s textile market and the role model of a movement to make the fashion industry much more sustainable than it is today.
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